A Dylan Moran Joke:
"You know it's a sad day when your child looks at you and asks 'Daddy, are these organic?'"
"Organic? I grew up on Angel Delight. We didn't have anything in the house if it wasn't neon!"
Start with a joke, that's what they always say.
We do organic quite a lot at Arthur & Henry. We get it, we live it, we agree with it. When you're farming stuff, try not to mess the ecosystem about, hurt animals, or indeed hurt people (ie the farmers).
To be honest though it's not exactly exciting is it? It's just there like eating your five a day, exercising three times a week, paying taxes and insuring your car.
It's the right thing to do.
So do it.